A more flexible brand
Let’s face it, until now, the main branding colours of each Portal have been a little tedious to update. Basically, the process was “Get in touch”. Not the best approach for whimsical or fiercely independent Portal administrators.
Now we have a simple dashboard for Portal administrators to make live updates to the brand colour palette, logos and basic email branding.
Right now, the colours that can be managed (the section names may be different for your Portal) are:
• Primary brand colour for “Home” and call to action buttons
• Site-wide navigation background
• Logged in homepage background
• My Building
There are more options coming in the future, but we audited all the customisations ever done and these colours represent the most popular choices across all our customers.
A more consistent brand
As part of our all-platform brand audit we (re)discovered many tiny “tweaks” that had been made to individual Portal themes over the past four years.
Two things very clearly stood out to us after the audit:
1.Many of the older customisations and tweaks no longer made much sense in context of the platform as it is now
2.Many design decisions Equiem made no longer make sense once we allow certain colours (like link text with many different background colours) to be mixed and matched by administrators
We really had to slash and burn a lot of complexities in the platform design that had sprung up over time. In fact, we rewrote literally thousands of lines of code to drastically improve design consistency across the board (if this sounds like something you’d like to help with, we’re still going and we’re hiring!).
A more accessible Portal
The first technical challenge we faced was foreground text over background colours that could change at a moment’s notice. The colour could easily change so that there would be very little contrast between the background and foreground, making the text almost impossible to read (and ugly).
Our answer is a cool algorithm based on colour theory that detects the “darkness” of any colour and swaps out white or black text automatically for maximum contrast.
The algorithm is modelled from how your eyes see the individual red, green and blue channels that make up colours on a computer screen. This algorithm lets us automatically optimise your website for maximum contrast and legibility, which in turn helps users with aging or poorer eyesight navigate and engage with your Portal.
A more scalable Equiem
The old branding system had a dirty little secret - it was 100% not scalable. For some frustrating and complicated reasons, every time we exported and deployed a new set of branding colours and images, we had to re-export and re-deploy all of the brands, colours and images for every Portal.
When we had 2-3 different brands to accommodate in 2012, this was no sweat. By the second half of 2015 we were responsible for maintaining 47 different brand guidelines in parallel across 95 different domains for our customers. This was a bit harder...
We love all our customers (and the variety across all their brand identities) but we think you’ll agree that the less time our product development team spends tinkering with colours and logos, the more time we can spend improving our features and the Portal user experience. It’s a win/win for everyone.
Thank you! Please check your email to confirm.
Something's not right - please try again.
Investa Office Management (‘Investa’) has partnered with Proptech specialist Equiem to deliver a tenant engagement program nationally, expanding its role as an office manager and paving the way for a more connected and convenient workplace for the thousands who work in Investa buildings.
We’re delighted to present the newest addition to Equiem’s family, Natalie Clark! As Senior Platform Performance Manager, Natalie ensures our customers are satisfied with their experience in their buildings, which suit their workplace environment along with offer a sense of community to improve work/life balance.
Equiem now has a 10-desk private office in the newly opened WeWork 5 Martin Place, one of the only two WeWork locations so far in Australia. WeWork, a “platform for creators”, provides beautiful, collaborative workspaces with a big focus on fostering an active community - making it a perfect new home for our Sydney team.
For Equiem, fostering a diverse environment was never about being a ‘good corporate citizen.’ It was about gathering together the brightest, best and most passionate regardless of gender, sexual orientation or nationality.
Having a vibrant, engaged community in your building is important, as engaged tenants are more likely to stay and recommend your building to others. Building a community, however, doesn’t happen overnight. Learn the fundamental steps to engaging tenants in our guide.
All around the globe, technology is becoming more than just a tool that connects people - it's adding new levels of convenience and amenity to people's lives. It's more than just a network - it's a service provider. The big companies are finally catching up to the idea that the…
In 2014 we published over 4000 news posts and 6000 event posts. We also sent out over 680 newsletters. If content is king, going from three Equiem Portals to 20 in less than a year truly ended up in an epic Game of Thrones-like bloody battle. But, as in all…
As a company, Equiem provides various services - we activate buildings with an expert team of content creators and editors; we source retailers and manage the Portal Store; we work with our clients to help them help us shape our product and use our services; we run around telling people…
Bringing health and wellness into the workplace At Equiem Engage, what drives us is enriching the lives of tenants, solving their problems; being useful. We treat it as a privilege to be able to engage directly with thousands of these hard-working people every day.